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Three Factors that Influence Consumer Behavior

Michael Perry, Sparta


Team leader Michael Perry of Sparta, NJ is currently head of marketing at ClubsGalore. He develops campaigns and media buys, while driving web traffic to the company website. In this role, Sparta's Michael Perry leverages his knowledge of consumer behavior.

Understanding consumer behavior and how it affects marketing entails taking three different factors into consideration. Psychological factors mean that each individual will respond to marketing messages in different ways depending on their attitudes and perceptions. When a business creates marketing campaigns, it’s crucial to keep the target audience's attitudes in mind.

Personal factors involve characteristics that may not be the same for each person in a specific group. Different characteristics include individual opinions, interests, habits, and how consumers come to make their own decisions. Often times, personal factors and decisions are based around culture, age, background, and gender.

Social factors impact consumer behavior significantly when it comes to responding to marketing messages and campaigns or how consumers decide to make a purchase. Social factors can include school communities, work, or even family. Sometimes including a special speaker to approach targeted demographics with marketing messages can be an effective strategy in dealing with social factors.

Team leader Michael Perry of Sparta, NJ is currently head of marketing at ClubsGalore. He develops campaigns and media buys, while driving web traffic to the company website. In this role, Sparta's Michael Perry leverages his knowledge of consumer behavior.

Understanding consumer behavior and how it affects marketing entails taking three different factors into consideration. Psychological factors mean that each individual will respond to marketing messages in different ways depending on their attitudes and perceptions. When a business creates marketing campaigns, it’s crucial to keep the target audience's attitudes in mind.
Personal factors involve characteristics that may not be the same for each person in a specific group. Different characteristics include individual opinions, interests, habits, and how consumers come to make their own decisions. Often times, personal factors and decisions are based around culture, age, background, and gender.
Social factors impact consumer behavior significantly when it comes to responding to marketing messages and campaigns or how consumers decide to make a purchase. Social factors can include school communities, work, or even family. Sometimes including a special speaker to approach targeted demographics with marketing messages can be an effective strategy in dealing with social factors.

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